1960
On March 3, 1960 the final episode of I Love Lucy airs on CBS. That very same day Lucille Ball files for
divorce.

The Goodyear Blimp is used at a major sporting event for the very first time, appearing overhead at the
Orange Bowl in Miami.

The most popular location for high school proms in the Terre Haute area is the Mayflower Room of the Terre
Haute House at Seventh and Wabash

Concannon and Valley high schools in West Terre Haute close.

During August 1960, WBOW AM 1230 disc jockey Jim Austin (a.k.a. J.A.), known for his zany stunts, breaks
the world record for staying awake. For nearly two weeks, JA lives 24/7 inside the front window of Root’s
Department Store on Wabash Avenue in downtown Terre Haute.  Mayor Ralph Tucker tells WBOW
newscaster Martin Plascak that the crowd on hand for the final moments of the promotion was the most
people gathered in downtown Terre Haute at any one time since the day World War II ended.  The stunt is
still talked about today.


1961
At McDonalds, you can get a hamburger for 15 cents and fries for a dime.

Eight high schools in and around Terre Haute close: Otter Creek, Riley, Prairie Creek, Pimento, Blackhawk,
Fayette, Glenn and Fontanet.


1962
On March 2, 1962, Wilt “The Stilt” Chamberlain becomes the first NBA player to score 100 points in a single
game, a record that’s never been broken.

Ribbon cutting ceremonies are held at three new Terre Haute swimming pools located in Deming, Voorhees
and Sheridan parks.

McDonald’s introduces its new Filet-o-Fish sandwich. The latest addition to the McDonald’s menu is an
indirect result of one of its Cincinnati franchises claiming it needs to retain Catholic customers who won’t eat
meat on Fridays.


1963
The United States Post Office introduces its new 5 digit zip code system.

Louie Louie by the Kingsmen is a major national hit and the subject of much controversy. The FBI conducts
an investigation into the song’s lyrics. Governor Matthew Welsh bans the song temporarily from all Indiana
radio stations.

In 1963 McDonald’s introduces Ronald McDonald. That year the first person to play the Ronald McDonald
character in a series of local TV commercials is 29 year old Willard Scott, who many years later would
become the jolly morning weather person on NBC’s The Today Show.


1964
“Things Go Better With Coke” is a household saying.

On Sunday night February 9, 1964 the Beatles make their debut appearance on the Ed Sullivan Show. 74
million viewers (enormous by today’s standards) tune in to see the Fab Four.

On September 3, 1964 the Beatles appear at the Indiana State Fair. Nearly 30,000 attend.

On April 17, 1964 Ford introduces the Mustang at the New York World’s Fair. The new pony car is an instant
hit.


1965
On June 26, 1965 ABC TV begins airing “Where The Action Is” hosted by Dick Clark. The new after-school
show aimed primarily at teens is a spin-off of American Bandstand.

The Wabash Valley gets a brand new television station - WTWO Channel 2.

On April 9, 1965 the New York Yankees and the Houston Astros play the first major league baseball game
ever to be held indoors. The historic game is played in the brand new Houston Astrodome. Despite Mickey
Mantle’s first indoor homerun the Astros win the exhibition game 2 to 1. Judy Garland and the Supremes are
the featured guests during the pre-game show.

Thousands of listeners tune in daily to WBOW AM 1230 to hear DJ Johnny Palmer and newscaster Martin
Plascak. Johnny and Martin are a weekday morning ritual for most Terre Haute area residents, both young
and old alike.

Cruisin’ “The Bash” is an enormously popular weekend and summer activity for many local and area teens.
The ritual generally starts at the Loft at 7th and Wabash and continues eastward on Wabash out to
Fruitridge Avenue. Major stopping-off points include: The Eatateria, O’ Day’s, Frisch’s Big Boy, and
Henry’s.    

“A Charlie Brown Christmas” debuts on CBS.


1966
The Milwaukee Braves move to Georgia and become the Atlanta Braves.

Hymera High School closes.

Several popular local TV personalities on Channel 4 in Indianapolis are also household names in the Terre
Haute area: Sammy Terry, Cowboy Bob, Popeye and Janie, and Dick The Bruiser.

DJ John Marvel locks himself inside the WBOW AM 1230 studios at 13th and Ohio and plays the song
Batman & His Grandmother by Dickie Goodman over and over until the Terre Haute police arrive. The stunt
is still talked about today.

On September 12, 1966 “The Monkees” debuts on NBC.


1967
The Arch opens on the waterfront in downtown St. Louis.

Chevrolet introduces the Camaro.

The Indiana State University Board of Trustees fires English instructor Scott Chisholm for burning an
American flag in the classroom.

The summer of ‘67 is the Summer of Love.

A stretch of Interstate 70 connecting Terre Haute to Indianapolis officially opens. Previously, the main route
from Terre Haute to Indy was Highway 40.


1968
President Richard Nixon makes a brief appearance on the highly popular TV show, Rowan & Martin’s Laugh
In, saying to a huge nationwide audience - “Sock It To Me!”

McDonald’s introduces the Big Mac, partially in response to one of its franchises in Pennsylvania wanting
something to compete against the Frisch’s Big Boy Double Burger.

The hottest teen band in the Terre Haute area is Goliath.

Honey Creek Square, a new large multi-store retail center, opens south of Terre Haute near the Interstate
70 - Highway 41 interchange. The new mall-like facility is anchored by a second Root’s Department Store
and a second Sears store.


1969
Waterbeds, 8 track tapes, black lights, psychedelic posters, love beads, and incense are some of the
hottest-selling items at stores called “head shops.”

The ISU homecoming concert features forty-four year old Johnny Carson, The King of Late Night TV, with
two performances at the ISU arena at 4th and Chestnut.

While at the mud and rain-soaked Woodstock music festival, John Fogerty of Creedence Clearwater Revival
is inspired by the unrelenting bad weather to write the song Who’ll Stop The Rain.

In the excitement of stepping onto the Moon, Neil Armstrong flubbs his scripted line which was to have been,
"That's one small step for a man, one giant leap for mankind." He forgets the "a."
Solid Gold Saturday Night
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